Posted by saviadmin on Dec 19, 2013
Social Media Data Can Guide a Nonprofit’s Content Strategy
By Deeksha Kapoor, PR & Social Media Coordinator, The Polis Center at IUPUI
This year, social media astonished us yet again with its sheer power and unbelievable reach. While there are many nonprofits that achieved tremendous success on social media this year, there are several others who are still struggling to get it right. We all know that it is a huge challenge for nonprofits with shrinking budgets and employees with multiple roles and responsibilities, to create an engaged community of online supporters, advocates, donors, and funders. Thus, it is more important than ever to make data-informed decisions so that we are effective at what we do, and social media is no exception.